A few examples of investible pitch decks I've written and designed.
Thrive
Raised £200k
As the Founder of startup Thrive, it was my responsibility to create the structure, content, and visual design for the deck. The main focus was on clarity and simplicity, ensuring that potential investors could easily understand the company's vision.
Weaving a clear and investable narrative using high-impact section pages followed by more granular information is a design pattern we've observed since. Thrive successfully secured a pre-seed co-investment of £200k from local VC Northstar Ventures and Kima Ventures.
GiveToLocal
Raised £300k
As Co-founder at GiveToLocal, I took the responsibility of developing a pitch deck for a friends and family round. We followed the successful design pattern and process from my previous raise at Thrive, creating a compelling and investible story.
The friends and family round was a resounding success, reaching the target of £300k in just over one month. Our investors were a diverse bunch, including coaches from grassroots game and former Premier League players.
Fintegrate
Raised £175k plus follow-on
Fintegrate started with an embryonic idea based on a spreadsheet Gurdit and Lee had used internally to manage their IFA firm. They wanted to evolve the Excel sheet into a standalone digital product but had zero background in software development or fundraising.
We began from scratch with a half-day discovery workshop and undertook market research to challenge some of their assumptions and confirm market opportunity. In collaboration with them, we gradually identified the core of their idea, designing and writing a successful pitch deck.
40Love
Round still open
Carl, from 40Love, approached me for support in refining his pitch deck. 40Love was a pre-revenue startup with an app that, though at an early stage, was starting to gain traction within a few health clubs. I had previously assisted Carl in raising funds for his other startup business, HRS.
Carl had been struggling with his deck, which was too long, text-heavy, and far too focused on the product, completely overlooking the investment opportunity. We significantly trimmed it, addressed gaps in the narrative, and designed a clean, concise pitch.
Pitch deck feedback
Jerome excels at breaking down complex concepts. He quickly identified what would be most important to investors while refining our idea.
We worked with Jerome to refine our deck. His insights and experience were invaluable in helping us raise early-stage and follow-on funding.
Jerome helped us refine our pitch to tell our story more clearly. The deck created with his advice turned one investor who initially said 'no' into a resounding 'yes'!