Creating a modern edgy visual brand for London-based wealth managers.

Bluefinch is a successful London-based wealth management business. However, their website was years outdated, both visually and technically. It wasn't mobile-friendly and didn't capture meaningful data about their audience. My task was to bring their online presence into the 21st century and build a solid platform to start a marketing push.

I created a clean logotype with a modern look and a responsive website focused on bold images and rich animations, giving the brand an edgy feel that fits well with its predominantly male client base. With a data-led approach, I implemented basic A/B testing to discover which messages convert best with visitors.