WOODSMAN ARBORICULTURE

Creating a digital prescence and modern brand.

An image of the dashboard from the THrive app showing income and projects.

Visit website

Project scope

Responsive design

Webflow build

Identity design

A/B testing

SEO

Jim approached me with a logo and website that were literally from the turn of the century. Though his established business was growing, their visual brand had become outdated and needed a complete refresh to reflect their passion for the business. The old site wasn't responsive or mobile-friendly, and it lacked any search engine optimisation.

The logo concept is based on Victorian tree woodcuts that, when combined with a clean typeface, create a modern feel. The website follows this aesthetic with woodcuts for different sections and a gentle colour palette. It's fully responsive, accessible, search-optimised, and mobile-friendly, giving Woodsman a strong online platform.

Homepage of Woodsman Arboriculture featuring a forest background with text stating "WE ARE EXPERT ARBORICULTURE CONSULTANTS" to emphasize their consultancy services; includes menu with links to home, clients, services, about, and a 'BOOK A CONSULTATION' button.

Homepage header of the Woodsman website featuring moss-covered tree trunk with a navigation bar including options like home, clients, services, about, and a button to book a consultation; bolded white text states the company's focus on working with business owners, tree owners, and land managers.

Screenshot of the homepage for Woodsman Arboriculture highlighting their consulting and surveying services in the North-East of England, featuring a top banner with navigation options, a headline about their service offerings, and a grid of images with captions like "Tree Management Surveys and Mapping" and "Root Mapping and Excavations" representing different aspects of their services.

Website homepage screenshot for Woodsman Arboriculture showing navigation menu, a booking button, a section titled "Landowners and Estate Managers," and a background image of a large estate with tents and trees.

Promotional webpage for Woodsman, an arboriculture consultancy, featuring a forest backdrop overlaid with text stating their expertise, integrity, and establishment in 1996

Mobile screen capture displaying a digital flyer from Woodsman Arboriculture. The upper half promotes their services to planners, architects, and developers highlighting the integration of tree management in planning stages. The lower half targets landowners and estate managers, focusing on the management of large tree populations. Both sections feature headings, descriptive text, and thematic white line illustrations of trees on a teal background.

Mobile screenshot showing the Woodsman Arboriculture website banner with a high voltage powerline against a cloudy sky and grassy field, and text underneath highlighting their expertise in tree and vegetation management for utility infrastructure.

Visit website

”I'm not someone who loves change—especially when it comes to technology—so revamping my logo and website was a big step. But I needn't have worried. Jerome communicated the vision throughout the project, and I couldn't be happier with the end result. He even helped with setting up my emails properly, which for years had been the bane of my life!“

Jim Richardson

Woodsman Arboriculture

Case studies and projects

Worn soccer ball on grass in the foreground with a child and adult blurred in the background playing in a park.

The hero section of the link.one website