Split testing to optimise landing page conversion.

Stuart approached me with a specific problem. He was struggling with messaging. Sport Diddy had been plodding along for years without gaining much traction. Their current website platform was designed to sell courses but wasn’t performing as he’d like. Stuart had no insight into what resonated with his audience.

Using his existing imagery and branding, we created a simple yet effective landing page. It clearly sets the readers' expectations about what Sport Diddy is and how they can access the content. We split-tested two distinct messages: one focused on family fun and the other on starting your children on their sporting journey.